With young Europeans’ looking for value and style when it comes to shopping, these 15 retailers are their favorite now… TL;DR The pandemic moved shopping online, and also made young Europeans more concerned with price and convenience While Amazon tops their list, young Europeans’ favorite retail brands are largely regional—but also offer affordability and variety Retail brands that tap into young Europeans’ values are winning their loyalty Like many (many) other things in Gen Z and Millennials’ lives, the pandemic reshaped shopping in many ways. Unsurprisingly, the biggest shift was the move to online shopping—YPulse’s WE Shopping and Retail report...
