article

The Top 15 Retail Brands Among Gen Z & Millennials in Western Europe

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
With young Europeans’ looking for value and style when it comes to shopping, these 15 retailers are their favorite now… TL;DR The pandemic moved shopping online, and also made young Europeans more concerned with price and convenience  While Amazon tops their list, young Europeans’ favorite retail brands are largely regional—but also offer affordability and variety Retail brands that tap into young Europeans’ values are winning their loyalty Like many (many) other things in Gen Z and Millennials’ lives, the pandemic reshaped shopping in many ways. Unsurprisingly, the biggest shift was the move to online shopping—YPulse’s WE Shopping and Retail report...

Stay on the Pulse

Latest Stories
Related Articles
YPulse Weekly Newsletter

Get our editors’ weekly picks on the Gen Z and Alpha stories you need to know.

Your newsletter subscriptions are subject to YPulse’s Privacy Policy and Terms and Conditions.

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?