Gen Z is more likely than Millennials to think positively of brands with diverse and inclusive ads… TL;DR: Gen Z is more likely than Millennials to think positively of brands that embrace diversity The younger gen is the most diverse to date and demand inclusion They’re also more likely to identify as LGBTQ+ and expect brands to represent them accurately and authentically YPulse’s ad/marketing effectiveness behavioral report explores everything from where Gen Z and Millennials seeing ads that are influencing young people’s purchases, to how brands can make their ads entertaining. We also found some of the differences in how the two generations perceive and prefer marketing messages. For one, Gen Z and Millennials are seeing the ads that make them want to buy in very different places. Our research also shows that nearly across the board Gen Z is less receptive to advertising, whether on their social feeds or online videos. They’re also more likely than Millennials to say that brands don’t understand people their age, with 64%...
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