Young Europeans are tired of seeing perfect images from brands and are embracing imperfection. These stats tell the story… TL;DR Young Europeans know how to avoid ads (and be critical of the ones they do see), meaning brands need to get creative to reach them Gen Z and Millennials are tired of seeing perfectly polished images from brands and are embracing imperfection User-generated content is a goldmine for brands—and is the kind of content young Europeans want to see We’ve long known that Gen Z and Millennials are adept at avoiding the types of marketing they don’t want to see....