Which alcohol brands are dominating among Millennial drinkers? We turned to our brand tracker-powered Millennials & Brands report to find out… TL;DR: White Claw is the top alcohol brand with Millennials, showing how dominant hard seltzer has become in a short time While beers make their top 15 ranking, alternate alcoholic beverages have clearly created competition and are winning affinity Millennials are the largest generation, and their spending power eclipses all others. They’ve been tackling milestones that make them the dominant spending group in many industries, and all brands still need to understand how to reach this gen to win...