Where was the last place young people saw an ad that made them want to purchase something? TL;DR: TikTok is the top place Gen Z is seeing ads that is influencing them to make a purchase Meanwhile, Facebook is the top social network where Millennials are seeing ads that make them want to purchase something Both gens are more likely to be influenced by ads they see on social media and YouTube than cable TV Gen Z and Millennials are two generations that brands need to be increasingly clever to reach. While they may spend more time consuming media than any before them, they are incredibly adept at avoiding the marketing they don’t care to see. YPulse’s Ad/Marketing Effectiveness report looks into where brands need to be advertising, what type of marketing young people like, and what they want to see more of in brand advertisements. In our behavioral survey, we asked 13-39-year-olds to think of the last ad that made them want to buy something, and tell us...
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