Young Europeans are foodies—and they’re finding their inspiration on social media… TL;DR Young Europeans are cooking at home, and the majority say they prefer to eating out or ordering in Social media is inspiring their cooking, where they find recipes and share their own dishes The majority have tried a recipe that was trending on social In our recent WE Cooking and Diets behavioral report, YPulse explored all things food among Gen Z and Millennials in Western Europe and found one thing to be clear: they’re cooking up a storm. Nearly three-quarters of young Europeans say they cook at home, with more than half saying they mostly cook from scratch. And despite the rise of food delivery services during the pandemic, 62% of 13-39-year-olds in Western Europe say they prefer to cook at home over going out to eat or ordering in, and the majority say that cooking improves their mental health, is a creative outlet, and makes them feel accomplished. All of this points to what we’ve told...
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