Here’s How Many Gen Z & Millennials Have Bought Crypto & NFTs

We looked at what digital investments young people have purchased, and dug into exactly how popular crypto and NFTs are among Gen Z and Millennials…   Headlines about cryptocurrencies and NFTs are impossible to escape. But how much of the hype about crypto and NFTs is real? Between sudden booms and price drops, viral stories (remember when Elon Musk made Dogecoin’s price surge 44% simply by tweeting “Doge” last year?), and ever evolving digital investment jargon, it can be hard to keep up with the space. However, one fairly consistent narrative is that Gen Z and Millennials are wild about investing in it. So how many young people have actually bought into digital investing? Brands across industries have jumped into non-fungible tokens, bitcoin, and beyond. But any brand who wants to get involved in the digital investment space should first understand exactly how many young people are participating themselves. YPulse’s Buying Into Crypto and NFTs trend report answers everything from WTF an NFT is, to how many young people...