Does Gen Z feel the same about food and cooking as Millennials do? TL;DR: Gen Z is showing signs that they might not follow in Millennials’ foodie footsteps Millennials are more likely to be consuming food media, and to be sharing food content on their own feeds Gen Z isn’t as interested in cooking or restaurants—they’re still aging into their independent cooking years Millennials have earned their reputation as a generation of foodies. For years they’ve fuelled food trends and created massive shifts in the industry with their shifting preferences. From a focus on healthy ingredients to a desire for Instagrammable dishes, they’ve turned food into Food Culture. At one point, 60% of Millennials told us that they would rather attend a food festival than a music festival. After all, this is a generation that became synonymous with a specific dish–avocado toast, of course. And all the while they’ve amplified their love for food on social media, sharing shots of their plates, drinks, and the viral recipes they had...
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