Young consumers are already in the metaverse—but what exactly are they buying in there, and why? TL;DR The vast majority of young Europeans are already spending time in virtual worlds—and they’re already buying digital products, too The top digital products Gen Z and Millennials are buying underscore their IRL priorities Both gens want a digital product to be cool to spend money on it, but Gen Z and Millennials have different ideas about what else makes it worth the money As you probably know well by now, the metaverse is the marketing buzzword du jour, and brands far and wide...