A slate of BIPOC influencer houses have emerged in recent years. Here are five of them… TL;DR: Nearly half of BIPOC young consumers follow online celebrities / creators on social media, while over half say they would like to be an online celebrity Recent studies show that the pay gap between BIPOC and White influencers is 29% and some companies have been finding ways to support BIPOC creators Some brands and influencer marketing agencies have been launching creator houses composed of BIPOC creators to center their content From Hype House to FaZe Clan, we’ve told you about some of the most popular content creator collectives that young social media users are following. As a refresher: these are groups of creators and influencers who live and work together in mansions where they make and promote videos 24/7 and help create and fuel some of the biggest trends on social media across platforms like TikTok, Instagram, and YouTube. But in recent years, more diverse creator houses have been emerging to put...
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