The majority of young consumers want corporations to take more responsibility when it comes to combating climate change—but what actions do they want brands to take? TL;DR: The effects of climate change are seeping into young people’s purchasing decisions: over a third of young consumers tell us they have changed the products they buy because of it But they don’t can’t do it alone: The majority of young people believe that corporations should take more responsibility for fighting climate change Gen Z is more likely than Millennials to want eco-friendly products, packaging, practices, and reusable products from brands Climate change is an issue that has been a top priority for Gen Z and Millennials for some time. It’s so important to them that it’s even been seeping into their shopping habits and purchases: YPulse’s recent sustainability report found that over a third of young consumers say they have changed the products they buy because of climate change, and nearly a third have changed the way they shop as well....
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