What Gen Z and Millennials think about buying clothes in the metaverse, in three stats… TL;DR: Many young consumers are buying clothing / accessories for their avatars in virtual games Seeing branded clothing in virtual worlds is making them want to buy it for themselves Brands should prep for a future where ecommerce includes virtual world shopping for real life products Hopefully you know by now that young people—especially Gen Z—are already in the metaverse.  The majority (75%) of 13-39-year-olds tell us they play a video game that brings them into a virtual world—and in games like Fortnite or Roblox, young players have been buying in-game currency to buy the digital products they want for their avatars. Over half of Gen Z has made themselves an avatar in a virtual world game, and YPulse’s The Metaverse trend research shows that Gen Z players are the most likely to feel their avatars represent their personality. They’re growing up with the  ability to customize virtual versions of themselves in any way...