Which social platforms do young Europeans think are the most fun, creative, or fake? TL;DR Young Europeans are spending huge amounts of time on social media—and they don’t feel bad about it Gen Z is most likely to associate TikTok with the most positive words, while Millennials are still thinking of Instagram most highly Brands need to know what platforms young Europeans are enjoying the most to continue to reach them there YPulse’s recent WE tech/device usage report found that young Europeans are spending an average of 6.1 hours a day on their smartphones—and the majority of that time is spent on social media. In our WE social media behavior report, young Europeans self-report spending an average of 3.58 hours a day on social media—and they’re not trying to cut back. Less than half say they’ve been feeling social media fatigue, supporting what we’ve known for a while: social media—and the memes, GIFs, and viral trends they find there—is a huge part of their lives and culture. After all,...
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