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How European Gen Z & Millennials Describe Their Favorite Social Media Platforms, in 3 Charts

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
Which social platforms do young Europeans think are the most fun, creative, or fake? TL;DR Young Europeans are spending huge amounts of time on social media—and they don’t feel bad about it Gen Z is most likely to associate TikTok with the most positive words, while Millennials are still  thinking of Instagram most highly Brands need to know what platforms young Europeans are enjoying the most to continue to reach them there YPulse’s recent WE tech/device usage report found that young Europeans are spending an average of 6.1 hours a day on their smartphones—and the majority of that time is...

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