article

Gen Z is Already in the Metaverse

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
Gen Z and Millennials are already in the metaverse, and the younger generation is more likely to be spending time in virtual worlds and to be participating in a range of metaverse behaviors.Here are three charts that show how this generation is primed for a virtual future… TL;DR: The majority of young consumers play virtual world video games—but Gen Z is more likely to be in the spaces than Millennials  Gen Z is more likely to already be socializing in virtual world spaces, while , while Millennials are more likely to be participating in digital investments The younger generation is...

Stay on the Pulse

Latest Stories
Related Articles
Article

Gen Z is changing the night-out playbook, but Europeans and Americans don’t always play by the same rules… 

Article

These four brands have turned to audio formats to capture Gen Z’s fragmented attention…

Article

Grand Theft Auto’s fictional power couple, Zendaya’s laughing meme, and the iPhone 5’s resurgence are all going viral…

YPulse Weekly Newsletter

Get our editors’ weekly picks on the Gen Z and Alpha stories you need to know.

Your newsletter subscriptions are subject to YPulse’s Privacy Policy and Terms and Conditions.

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?