Beauty is booming. YPulse’s youth brand tracker data shows what beauty brands young European females say are the hottest right now… TL;DR For young women, beauty is not just about good looks anymore; it’s about self-care and self-expression, and brands that tap into this are winning their affinity Young European females largely favor luxury beauty brands from across Western Europe, highlighting their interest in high-end products Beauty brands tapping into digital shopping experiences are also scoring high on “hot” Though quarantines hit beauty brands early in the pandemic when the need for makeup all but disappeared, beauty has bounced back in a big way among young females in Western Europe. Over the course of the pandemic, keeping up personal appearances turned into something bigger than just looking good. It became a lifeline—and especially for young females. YPulse’s WE personal care and beauty shopping survey found that nearly three-quarters of young European females say the way they feel about their personal appearance affects their mental health, making grooming a key...