The top causes that these generations care about naturally shift over time–what are they today, and what do brands need to know about their involvement? TL;DR Two years into the pandemic, Gen Z and Millennials are shifting their focus from COVID-specific causes to ones of greater inequity  Racism has become the top social cause / issue that young people are passionate about in North America But mental health help / care is the top cause young consumers want brands to be more involved in In the last few years, young consumers have become more activated than ever as the pandemic...