What labels make Gen Z & Millennials more likely to buy a product? We asked and found the descriptor that makes the biggest impression… TL;DR Gen Z and Millennials are more likely to buy products that are described as healthy for themselves and the environment These generations are prize high quality above exclusivity However, Gen Z still prioritizes affordability when it comes to the products they buy We know that Gen Z and Millennials often put a lot of thought into the products they buy, with our Self-Taught trend research finding that 65% have done research about a brand before...