Gen Z and Millennials are interested in luxury products that are affordable and accessible. And these stats also show they’re not against just buying fakes instead of the real thing… YPulse told you about the luxury brands that young consumers want to own, but while young people are certainly interested in luxury goods, the reality is not all can afford to buy them. In fact, our recent luxury report found that 47% of 13-39-year-olds say they haven’t ever purchased a luxury product, and the top reason they haven’t is because they can’t afford them.It’s no wonder the majority agree, “Luxury brands should make some affordable items so more people could own them.” But these creative generations are of course finding other ways to make luxury items more attainable. The luxury resale market has been fuelled by young consumers, and one major appeal is getting luxury products at a lower price. YPulse’s behavioral data found that 33% of 13-39-year-olds shop for secondhand luxury items, while research from The Real...
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