YPulse research shows that Gen Z and Millennials have different ideas about celebrating Valentine’s Day… YPulse has tracked young people’s feelings about Valentine’s Day through the years, and we’ve long said that their approach is not as traditional as previous generations. Most don’t take the romantic roots of the holiday too seriously, and pressure to have a partner for February 14th have been dying out with these generations. But Gen Z might be taking this alternative approach even farther. Once again, our annual Valentine’s survey dives into how they’re celebrating, what they’re gifting, the influence behind their gift choices,...
