YPulse research shows that Gen Z and Millennials have different ideas about celebrating Valentine’s Day… YPulse has tracked young people’s feelings about Valentine’s Day through the years, and we’ve long said that their approach is not as traditional as previous generations. Most don’t take the romantic roots of the holiday too seriously, and pressure to have a partner for February 14th have been dying out with these generations. But Gen Z might be taking this alternative approach even farther. Once again, our annual Valentine’s survey dives into how they’re celebrating, what they’re gifting, the influence behind their gift choices, and what they want to see from brands to help make the day special. And our data shows that Gen Z and Millennials are taking different approaches to the holiday. For one, Gen Z is just not as likely to be celebrating: Millennials are more likely than Gen Z to say they’re celebrating Valentine’s Day, with over two in five saying they will, compared to just half of Gen...
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