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Western Europe

Young Europeans 18+ Say These Are Their Favorite Alcohol Brands

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It won’t be Dry January forever. Here are young Europeans’ favorite alcohol brands…   Since YPulse first explored young consumers’ move towards moderation in our Sobriety Shift trend report, Millennials’ sober curiosity has continued to grow. Our recent WE drinking and nightlife survey found that one-third of young consumers 18+ in Western Europe make a...

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