It won’t be Dry January forever. Here are young Europeans’ favorite alcohol brands…   Since YPulse first explored young consumers’ move towards moderation in our Sobriety Shift trend report, Millennials’ sober curiosity has continued to grow. Our recent WE drinking and nightlife survey found that one-third of young consumers 18+ in Western Europe make a conscious effort to limit how much they drink, and 43% are participating in this year’s Dry January, the yearly ritual of abstaining from alcohol for the month to start the year off right and counteract the holidays’ overindulgence. In fact, Dry January has gotten so...