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Virtual Concerts Aren’t The Only Way Musicians Are Reaching Young Fans

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
In a time where concerts have become a rarity, some of young people’s favorite music artists have been reaching their fans in visually creative ways beyond virtual concerts… There’s no doubt that live music has been one of the top industries that continues to be transformed by COVID. Throughout the pandemic artists and bands have postponed and cancelled tours—and had to quickly pivot to reach fans in other ways. We told you that while music marketing was already starting to transform, the pandemic accelerated it. Livestreamed and virtual concerts quickly became a trend taking over the digital music space—and remain...

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