We asked Gen Z and Millennials in Western Europe where they’re getting their pop culture fix. Their answers reveal how the meaning of pop culture has changed… In YPulse’s recent WE Pop Culture, Redefined trend report, we went deep into the pop culture moments European Gen Z and Millennials care about most—and how they’re reshaping the very definition of what a pop culture moment is. Sure, every generation has overturned the cultural interests of the one before, gravitating towards new music, style, celebrities, and events. But in the past, brands were able to at least partially rely on a predictable...