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Western Europe

Yes, The Sobriety Shift is Happening in Western Europe, Too

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YPulse has been tracking the Sobriety Shift for a while now. Here’s what it looks like in Western Europe…   In 2019, YPulse’s Sobriety Shift trend report explored how “sober-curiosity” was rising among Millennials in the U.S., prompting many to cut back on drinking and leading to the proliferation of Dry January, the yearly ritual...

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