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Can Booze Solve Applebee’s Millennial Problem? On The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Applebee’s new Millennial-bait is a $1 margarita, a boy and his unusual trick are going viral, Hamburger Helper wins a point for defeating patriarchy (via Twitter), and more trending links from this week…

 

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingApplebee’s $1 Margaritas Have the Internet Buzzing

An announcement by Applebee’s this week has set the internet abuzz, and could be a game changer when it comes to their Millennial issues. In celebration of Neighborhood Appreciation Month and to give “guests a little love,” the restaurant chain is selling dollar Margaritas, or “dollaritas,” throughout the entire month from open to close. Understandably, reactions have been excited thus far, as evidenced by tweets like “Applebee’s won my heart with the dollar margaritas” and “While I never would consider Applebee’s a hot place to grab a margarita, it would be financially stupid to not cash in on $1 margs all month.” People have already cashed in on the deal and are reporting satisfactory results.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingDaniel (and His Impressive Apple Skill) Goes Viral

A viral Twitter post has the internet saying “DAMN! Daniel” once again— but for a different Daniel and for a very different reason. A compilation of videos with the caption “IT’S APPLE SEASON BOYS,” has close to 150,000 likes starring Daniel Hartman and his impressive skill of catching apples…with his teeth. From the three-point line on a basketball court, off a balcony, halfway across a soccer field, Hartman continually and successfully catches apples with his mouth. He even manages to catch one off-guard coming out of the building, hands full of a Subway meal. As expected, many others have attempted the feat themselves with less than ideal results, leading Hartman to update his Twitter profile with, “I am not accountable for anyone’s apple-related injuries.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingTwitter Challenge Raises $1 Million

A celebrity-driven Twitter campaign to raise funds for Puerto Rico as it recovers from Hurricane Maria has managed to reach $1 million in donations. The #PuberMe challenge started by Nick Kroll and Stephen Colbert asked celebrities to post their most awkward photos from their teen years on Twitter—for each photo, Colbert’s Americone Dream Fund donates $1,000. Jimmy Fallon, Kristen Bell, Ryan Seacrest, James Van Der Beek, and even Bill Clinton were among the many celebrities who participated, and during The Late Show, Colbert announced reaching a million with a little help from Hamilton’s Lin-Manuel Miranda.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingHamburger Helper’s Sexism Smashing Twitter Burn

Hamburger Helper has been quietly winning Twitter for a year, but this week the brand also managed to defeat patriarchy on the platform—via one vicious burn. The brand was featured in a trending tweet saying, “PSA: Knowing how to mix Hamburger Helper doesn’t make you wife material.” That tweet was called out as sexist by other users, and the brand itself. Hamburger Helper’s mic-dropping response, “And this makes you husband material?” has been liked over 275,000 times so far and received responses like “Daaaamn! He got beef stroganoff’d” and “drag him you sexy ass glove.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingLinks We’re Passing

A third-grade girl’s poem has the internet hailing her as Gen Z’s Sylvia Plath, a woman has been taking pictures of her catcallers and posting them on a trending Instagram, SNL pokes fun at “woke” brands with a viral sketch, and Instagram users are mortified to learn the platform’s new polls feature is not anonymous.

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