This Viral Tweet Starring Rihanna Is Netflix’s Next Movie On The Viral List

May 26 2017

Netflix’s upcoming film starring Rihanna was inspired by a viral tweet, latte in an avocado is the internet’s new favorite food trend (to hate), a dancing teen has gone viral for upstaging Katy Perry, and more trending links to catch you up on the week!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Viral Tweet That Inspired Netflix’s Next Movie

A viral meme featuring Rihanna and Lupita Nyong’o is now in the works to be an upcoming Netflix film. The meme originated with a 2014 photo of the celebs sitting side by side at the Miu Miu show during Paris Fashion Week—Twitter user @1800SADGAL posted it with the comment, “Rihanna looks like she scams rich white men and lupita is the computer smart best friend that helps plan the scams.” The tweet went viral, generating almost 100,000 retweets and over 200,000 likes, and getting the attention and support of both the singer and actress. At the Cannes Film Festival, Netflix announced they’re taking on the project, to the delight of internet users, and begging the question, “What other memes can be turned into films?” 

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Avolatte Is Coming to A Café Near You

It may have started as a joke, but a Melbourne café’s new twist on the latte is the latest food trend. Earlier this month, the Truman Café posted an Instagram video of an employee pouring a latte into a hollowed out avocado with the caption “Combing two of Melbourne’s obsessions – lattes and avo.” It was their “satirical” response to an Australian real-estate tycoon who went viral for arguing that Millennials can’t afford to buy a house due to their affinity for $19 avocado toast and $4 lattes. The internet dubbed the beverage an “avolatte,” and coffeehouses are beginning to emulate the beverage, announcing the new menu item through picture-perfect Instagram posts.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Dancing Teen That Upstaged Katy Perry

A dancing, backpack-wearing teen with a large Instagram following has found even more internet fame after upstaging Katy Perry on SNL. Russell Horning, a 15-year-old from Georgia, had about 400,000 followers on Instagram for his unique dance moves when Katy Perry sought him out for her performance of “Swish Swish.” Although the musical routine featured many other dancers, Horning, his backpack, and a dance move he calls “The Russell” arguably stole the show, catapulting the SNL video of the performance to over 1.4 million views. The “Backpack Kid” now has almost 590,000 Instagram followers, and his own post of the performance has over 530,000 views and over 2,500 comments.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingFood Brands Are Going Spicy & Viral

Mars and Pepsi are sending the internet into a frenzy by adding a “kick of heat” to their products. At the National Confectioners Association’s Sweets & Snacks Expo in Chicago, Mars debuted spicy Skittles and Starburst Sweet Heat, sparking Twitter comments like, “I’m intrigued,” and the “YEAH, THAT’S GONNA BE A NO FOR ME DAWG” meme. Pepsi is also jumping on the sweet/spicy food trend with Pepsi Fire, a cinnamon flavored soda many are calling a “non-alcoholic version of Fireball whiskey”—available for a limited time this summer. The internet’s response to Pepsi Fire, however, has fallen mostly in the disapproval camp, with comments like, “It’s like someone was like “Let’s mix Pepsi & Fireball, but take out the fun of Fireball.” #ifeelsick”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingLinks We’re Passing

A BuzzFeed video showcasing 12 things Millennials are accused of destroying has over 500,000 views, a kids’ baseball team has gone viral for naming themselves The Illuminati, and Starbucks has added a new Instagrammable drink to their menu—and it’s pink. 

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