What it’s like to be a teen girl growing up in the social media age, how Bud Light is proudly kicking off Pride Month, the destination bachelor parties trend, and more news we’ve uncovered this short week:
1. Growing Up In the Age of Likes
Our 5 Facts About Millennials, Teens, and Social Media post told you that getting likes gives young consumers a rush. Teens are reportedly actively curating their Instagram profiles to get those likes, cutting down hundreds of uploaded posts to only those showing their “coolest moments.” Don’t miss this Washington Post profile on a 13-year-old girl that shows “what it’s like to grow up in the age of like, lols, and longing.” Katherine Pommerening, a member of Gen Z, spends most of her day where all her friends are hanging out: her phone. She only has 25 photos on her Instagram account, and strives to learn about the best photos to post and how to caption them, because “as good as Katherine is at math, basketball and singing, she wants to get better at her phone.”
2. Bud Light Kicks Off Pride Month
This week we covered the recent rising demand for LGBT characters within mainstream films and entertainment. Studios should take note, because brands who have embraced the LGBT rights movement have seen a mostly positive reaction from young consumers. Don’t miss one brand who is proudly supporting and representing the LGBT community with a new ad: Bud Light. Teaming up with Ellen DeGeneres, the beer brand has continued their “The Bud Light Party” campaign with a new spot to kick off Pride Month. Set at a same-sex wedding, the spot shows how “regardless of who is getting married,” all weddings are essentially the same.
3. Bachelor Parties: Like a Honeymoon With Your Buddies
Millennials might have been accused of killing marriage, but the truth is they’re just changing the path to the aisle. They’re also taking their own approach to the big day, and feeling that weddings have gotten too expensive, because as brides, grooms, wedding party members, and guests, they’re spending plenty on nuptials—and the pre-celebrations. Don’t miss how groomsmen are spending $681.13 on bachelor parties on average —about $250 more than bridesmaids at bachelorette parties. What was once a night of strip clubs and heavy drinking has turned into three day events at “far-flung” locations, “like a honeymoon for you and your buddies.”
4. Millennials are Getting Inked
In our latest Topline Report we found out who has tattoos, why they got them, who plans to get one, and how they feel about showing off ink in the workplace. Don’t miss tattoo artist and Miami Ink star Megan Massacre’s breakdown on why people are obsessed with getting inked. She explains: “It’s a way of expressing the things that you love most in life. People express themselves through color and clothing, and tattooing is just another way to customize yourself.” She also says reality shows—like the one she is on—and online communities where artists can show off their work have both helped tattoos go mainstream.
Our Ypulse Talk the Talk trend revealed that 60% of 13-33-year-olds send emojis once a day or more often. Emojis are increasingly becoming a second language for Millennials and teens, and media companies like Facebook and Google have been in our newsfeed lately for working towards a more diverse emoji future. Don’t miss how one of the oldest texts has been translated to emoji to lure in Millennials and teens. Bible Emoji: Scripture 4 Millenials “puts a little levity and fun into the text,” of The King James Bible with 80 types of emoji icons and 200 related words.