Young consumers have been accused of killing the fast food industry, so we found out exactly how much they’re eating, and what their preferences really are.
Millennials and teens have been accused of “killing” many a fast food brand, with 2014 filled with reports of their dining preferences dictating the future of fast food. Some chains are creating spin-off brands to adjust to their menu and experiences standards, and their influence over the industry continues to grow. So we surveyed 1000 13-32-year-olds to find out what exactly their fast food behavior is right now:
