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Teen Mag Roundup

Today we’ve pulled the need-to-know trends from teen reads SeventeenNYLON, and J-14 to update you with what matters to teenage consumers.
Celebrating Rebellion: Miley Cyrus’ fandom, know as the “Smilers,” weigh in on what makes their idol so charismatic. Gracie, a 17-year-old who runs a Miley fan account on Twitter with 35,000 followers, quotes: “I respect her because she does exactly what she wants and never second-guesses herself. I envy that kind of confidence.” Though her transition from Disney tween to controversial pop-icon has been a shock for some original fans, Millennials enjoy being entertained by what is out of their comfort zone since they avoid extreme rebellion in their own lives.
Bye-Bye Barely There Swimwear: Say goodbye to the long-heralded string bikini and hello to graphic print one-pieces and high-rise bikini bottoms. Girls increasingly want their intimates and swimwear to look like everyday clothing, so thick-strapped and off-the-shoulder crop tops for swim will be must-haves, showing that covering up is especially cool right now.
Selfies Still Got It: 62% of readers are into the #Selfie music video which currently has over 78 million views on YouTube. The song has been riffed on in countless Vine videos and pokes fun at Millennial social media habits while also glorifying selfie behavior.
Chick Lit Page Turner: Debuting April 22nd is a book from E! News correspondent Ken Baker called How I Got Skinny, Famous, and Fell Madly in Love. Though the title sounds stereotypical, the story is a sarcasm-laden account of a girl’s struggle with being overweight and the motivation she builds to turn her life around. Reviewers call it “sassy” and “honest” as an empowering piece of chick lit for young readers.
Back in the Spotlight: Older Millennials remember Anna Chlumsky as the beloved star of My Girl opposite their favorite Home Alone kid. Now they’re falling for her all over again as a biting chief of staff in the HBO political satire Veep. The show is filled with irreverent humor typical of this generation’s favorite workplace shows (The OfficeParks and RecWorkaholics, etc.) Chlumsky’s return to the screen is welcomed by Millennials who root for their favorite child stars to age gracefully.
Fast Fashion With a Soul: This generation wants to give back to the causes that they care most about through their everyday purchases, so H&M’s Conscious and Conscious Exclusive collections are made for the environmentally-minded Millennial consumer. The selection of pieces fuses high fashion and design with eco-conscious production and care instructions.
Film Campaign Watch: Vans’ documentary series #livingoffthewall captures parts of youth culture like East Los where “punk rock thrives in the backyards of East Los Angeles.” Vans invites fans to become documentarians themselves by using the campaign hashtag on Instagram and Twitter, allowing short video submissions for a chance to win $50,000.
Food and Music Mashup: Kelis had cars bumping back in the day with her hit single “Milkshake” and after a decade of motherhood, touring, and graduating as a certified chef from Le Cordon Bleu (#nbd) she is releasing her sixth album Food, in addition to a line of sauces that have been used on the Cooking Channel. Foodie Millennials can appreciate her consistent and unexpected mashups between good eats and music, especially with songs titled “Jerk Ribs” and “Cobbler.”
Benefits of a Brand Ambassador: Bella Thorne, a young actress known for her role on the Disney series Shake It Up and upcoming comedy with Adam Sandler Blended, has been announced as the new brand ambassador for teen fashion brand Candie’s. She will be filling Vanessa Hudgens’ role as ad campaign model and spokesperson, communicating the message of girl power and extending the brand’s reach to her impressive social media following of over 2.5 million on Instagram and over 5 million on Twitter.
Teen Stars You Should Know: Readers of J-14 voted for the hottest guy and girl in entertainment right now, and Demi Lovato and Liam Payne (of One Direction) came out on top, each with over 40% of the votes. Young musicians were the focus of the guys list with Niall Horan (also in 1D), Ross Lynch (a Disney star and band member of R5), Cody Simpson, and Hunter Hayes rounding out the top five, while the girls list focused on TV stars, including Kendall Jenner, Miley Cyrus, Debby Ryan (a Disney actress), and Jennette McCurdy.
Awards Shows Actually Matter: Though Demi Lovato is held in high regard with teen mag readers, her fans were not happy when she didn’t appear at the 2014 People’s Choice Awards. Some of the Lovatics took to social media to air their anger, showing that teen fans expect celebrities to be present and accounted for at highly anticipated events like award shows.
On the Radio Waves: Pretty Little Liars has been the show of the moment for teen girls and now one of its stars, Lucy Hale, is crossing over into the world of country music. Her single “You Sound Good to Me” has been received positively by critics and fans so far.