This week we’re following up with content you might have missed in maker culture, global trends, tech, and the workplace with a Millennial focused eye.
1. Mommy on the Job? Maybe Not
In our Essentials this week, we let you know about brands like PepsiCo and LinkedIn that are incorporating Millennials’ parents into the hiring process, but warned that “bring-your-parents-to-work-day” may not be fun for everyone. Don’t miss the reactions to the original article that serve to either explain or mock this new trend. Millennials are indeed closer to their parents than generations before them, and while sociological changes are underway as they fill the workforce, older generations can’t help but scoff at the implications of helicopter parenting in the workplace.
2. A Different Side of Global Millennials
This week’s guest post from JWT MENA introduced you to the Mipsterz—a sub-culture of Millennial Muslims who are challenging long-held Muslim perceptions through their adoption of hipster styles and pastimes. Exploring the Mipster trend globally, we don’t want you to miss this recreation of Pharrell’s “Happy” video, specifically showcasing modern-day Muslims in Britain. The Honest Policy, a group for global empowerment and change, captured the footage through contributions from a variety of people across the country.
3. Memories in a Digital Time Capsule
Hyper-nostalgia mobile apps are flooding the market, targeting Millennial audiences who want to put the past in the present and easily store newly made memories. Don’t miss out on Saga, a Seattle startup app that lets users share multiple streams of data at once. For example, after a vacation users can “bundle” their location tags and share the bundle with friends as a map of their experience. Data can be shared selectively to avoid overwhelming others with what seem like geo-tag brags.
4. Teen Makers Making it Happen
Yesterday’s interview with Payton Bartos, a 15-year-old jewelry design entrepreneur, let you know what is so appealing about DIY for younger Millennials. Niche-interests are educating this generation in ways that traditional school days don’t provide, so don’t miss fashion industry insights from another teen entrepreneur. Will Berman, the founder of Unwashed Denim, began making raw denim accessories at age 15 and feels that “we need pitch nights for kids, trade shows for teenagers to present their projects and ideas, and innovation competitions to motivate teens to do something that is meaningful to them outside the classroom.”
5. The Honest Wikipedia
Wikipedia, once judged for its unreliable crowdsourcing of information, has become an essential source of quick facts for Millennials. Or as Tumblr “TL;DR Wikipedia” puts it: “a collaboratively edited, multilingual, free Internet bet settler.” This Tumblr, and accompanying Twitter, has been circulating around the web for its snarky, honest, and face-value definitions of anything and everything. The Sphinx, for example, is defined as ”a mythical creature with a head of limestone, a body of limestone, and wings of limestone.”
