ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS
How to Holiday Shop Like a Millennial

How to Holiday Shop Like a Millennial

Millennials had a plan in mind for how to spend the dollars they earmarked for holiday gift buying. We’ve let you know what buzzed about tech items are on their wishlist this year, but when it comes to shopping for gifts, they had a different set of items in mind. Stores that appeal to them during the holiday season offer more bang for their buck and a wide array of options, and they’re turning to online stores far more often than their parents do. Our Millennial Holiday Update will help you understand their shopping behavior, and refresh your memory on what they are hoping to see under the tree this year.