Here is your round up of trending topics we’ve covered this week and some things you might not have seen. In case you missed it…

Just Saying No to Pot Marketing
We covered Gen Y getting high and this generation leading the charge for the legal right to toke up, but is America ready for marijuana advertising? The answer at the moment (especially among parents of young children) seems to be a resounding no.  Still, it shouldn’t be missed that marketers are already seeing dollar signs, funding cannabis-product networking events and dreaming up “Starbucks-style marijuana shops.”

We Told You: Divergent Getting Big
We covered the entertainment series that could become the next big thing this week, but don’t miss one that we had already talked up last year. We predicted the hype around YA series Divergent (written by a Millennial!) and now it has debuted at comic-con with an impressive cast list for its first big screen installment, currently in production. Starring as Tris, the gutsy female lead, Shailene Woodley is already being dubbed “the next Jennifer Lawrence.”

Are You the Catfish?
In case you didn’t know, Catfish matters. We let you know why in last week’s article about the MTV favorite that “puts the real back into reality.” Now don’t miss Buzzfeed’s amusing (and quite accurate) quiz to figure out your Catfish personality. Are you host Nev, “trying to balance the karmic retribution of exploiting a sweet, sad, middle-aged Midwestern woman” or the catfishee who “believed in the Tooth Fairy until your college years?”

Kanye’s White Tee Should Have WiFi
The popularity of Kanye West’s capsule collection for A.P.C. got mention in our Essentials this week, but don’t miss that the minimalist pieces have brought out some tough critics, especially when it comes to that $120 white “Hip Hop T-Shirt.” One over-the-top reviewer expects that for that price the shirt should be bulletproof, have a magnetic field, teach French, and get him into a 4-year university. 
 
Links We’re Passing
The heat might be on, and the news might be rough to watch, but the Plural generation’s adorable opinions on the interracial Cheerios ad will make anyone hopeful for the future. Follow that up with Vampire Weekend’s pretty amazing cover of Robin Thicke’s “Blurred Lines” for a happy weekend!