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#GenInnov: Our Twitter Chat With MTV Insights On ‘Generation Innovation’

Get Excited And Make Things

Following Nick Shore’s presentation at the Millennial Mega Mashup last week, we wanted to talk more with the folks at MTV Insights about their “Generation Innovation” study, so we decided to host a “Tweet-chat,” inviting questions from our Twitter followers and posing a few of our own. Here’s what we learned… (Click here to read the conversation on Twitter.)

As a reminder you can follow us (@Ypulse) and MTV Insights (@MTVInsights) on Twitter for more news and learnings on the Millennial generation!

#GenInnov: Our Twitter Chat With MTV Insights On “Generation Innovation”

@Ypulse: Welcome to our #GenInnov tweet-chat with @MTVInsights! Thanks for joining! Use hashtag #GenInnov to follow along/tweet. Let’s get started…

@Ypulse: Q1. Your new study is about Millennials’ desire for innovation and creativity. How did you land on this topic? #GenInnov

@MegaMashup: RT Welcome to our #GenInnov tweet-chat with @MTVInsights! Thanks for joining! Use hashtag #GenInnov to follow along/tweet #GenInnov

@MTVInsights: Thanks for hosting the #GenInnov Tweet-chat! We are excited @Ypulse

@MTVInsights: A1. #GenY innovation is all around us: Etsy, Kickstarter, meme-making, mash-up videos…tech tools + “hustle” = innovation #GenInnov

@MTVInsights: A1..super-powered by tech (akin to Harry Potter’s magic wand) +empowered by parents who said ‘if you can dream it, you can do it’ #GenInnov

@Ypulse: Q2. Millennials are moving to small cities. How does this factor in to #GenInnov’s need to make their mark and create improvements?

@MTVInsights: Perhaps ability to transform small cities makes them appealing–we hear #GenY say they want to make an “impact”-not as easy in NYC #GenInnov

@Ypulse: Q3. Can you explain “slashitude” & how Gen Y has side projects even when they have full-time jobs? #GenInnov

@MegaMashup: RT @MTVInsights: Perhaps ability to transform small cities makes them appealing–#GenY want to make an “impact”-not as easy in NYC #GenInnov

@YRNY: Good chat with @Ypulse and @MTVInsights going on right now. Follow at #GenInnov

@giaLizaKlobu: @MTVInsights Do you think it might be related to enhanced eco-consciousness and/or #millennials’ disinterest in driving? #GenInnov

@MTVInsights: A3. “Slashitude” = #GenY isn’t content with 1 path-they want to be Sales rep/DJ/CEO- it’s impt to pursue multiple passions..#GenInnov

@YRNY: @MTVInsights What drives this slashitude? Fear? Restlessness? Ambition? #GenY #GenInnov

@TakeADoseOfBM: @MTVInsights Very true – PR / Communications during the day / Music Enthusiast and promoter with @thebowlerfirm #GenInnov #slashitide

@scottf_: @MTVInsights how does this contrast with the idea that urbanization is a key theme for them? #GenInnov

@Gildamaria: RT @YRNY: @MTVInsights What drives this slashitude? Fear? Restlessness? Ambition? #GenY #GenInnov

@MTVInsights: A3. If day-job is to pay loans, “side-hustle” could evolve 2 full time gig- accountant by day, Etsy crafter by night! #GenInnov #slashitude

@Ypulse: Q4. @jcmeister asks: Gen Y is the most educated generation – how does this affect workplace learning? Their preferred methods? #GenInnov

@Ypulse: @scottf_ @MTVInsights it’s a trade off-some don’t want risks of big cities & smaller cities are stepping up bit.ly/JQL93C #GenInnov

@MTVInsights: A4. Learning is super impt to #GenY + valued in workplace. Stasis freaks them out, they want to be evolving, growing, 2.0-ing… #GenInnov

@Scottf_: @MTVInsights which would you say is more important: struggling to fulfill “the ultimate dream” in nyc/la/chi or building new roots? #GenInnov

@MTVInsights: A4…Obvi teamwork big; also give #GenY chance to learn by doing, create “hackathons” where they can learn via experimenting #GenInnov

@TakeADoseOfBM: @Ypulse @MTVInsights We might be the most multi-cultural, travelled, experiential gen, but are we the best school educated? #GenInnov

@Ypulse: Q5. @youthculturerep asks: How is Gen Y reinventing traditional systems from government to church? #GenInnov

@MTVInsights: A5.#GenY seeks to minimize hierarchy, give power to the people. Leaders/mentors still impt., but more “yoda-like” role ideal.. #GenInnov

@MTVInsights: A5. they also seek more fluid + flexible systems that aren’t bound by rigid processes and rules: systems that are always 2.0ing #GenInnov

@scottf_: @Ypulse @MTVInsights seems like the diff is about going after the dream in big city vs safe, fear of failure, coddled mentality #GenInnov

@Ypulse: Q6. @iMediaMichelle asks: Should social currency matter more to brands than Gen Y’s money/buying power? #GenInnov

@IMediaMichelle: Very interesting perspectives RT @YRNY: Good chat with @Ypulse and @MTVInsights going on right now. Follow at #GenInnov

@MTVInsights: A6. Buying power obvi impt- but in youth obsessed society like ours, #GenY influencing up the chain, so social currency is huge… #GenInnov

@MegaMashup: Interesting! RT @Ypulse: Q6. @iMediaMichelle asks: Should social currency matter more to brands than Gen Y’s money/buying power? #GenInnov

@MTVInsights: A6… Plus, #GenY was raised by peer-ents who value their opinion immensely! #GenInnov

@YRNY: RT @MTVInsights: #GenY was raised by peer-ents who value their opinion immensely! #GenInnov

@TakeADoseOfBM: Yes! RT @MTVInsights: A6… Plus, #GenY was raised by peer-ents who value their opinion immensely! #GenInnov

@Ypulse: Q7. It seems like there’s pressure to innovate. Where does this come from? Millennials themselves? Parents? Peers? #GenInnov

@IMediaMichelle: @MTVInsights so, if A6 is true – what if #GenY could use their social currency to help pay down loans or buy their first car? #GenInnov

@TakeADoseOfBM: @iMediaMichelle @MTVInsights A #klout perk?! #socialcurrency v #moneycurrency #GenInnov

@derrickfeldmann: RT @Ypulse: Q5. @youthculturerep asks: How is Gen Y reinventing traditional systems from government to church? #GenInnov

@MTVInsights: A7.Enormous pressure from self – need to “follow my dreams,” after all the time + $$ invested in school, internships, etc…. #GenInnov

@MTVInsights: A7… plus also want to please parents. Lots of Boomer parents are living vicariously through their kids…. #GenInnov

@MTVInsights: A7… and finally, everyone around them is creating, even if it’s just a meme or a mash-up… Creation = Social Cred with #GenY #GenInnov

@Ypulse: Q8. @GretchenLH asks: Can marketers stay ahead of #GenInnov in hopes of being relevant?

@giaLizaKlobu: @MTVInsights Is this more pronounced in younger millennials, who seem more immersed in social than the 20-somethings among us? #GenInnov

@MTVInsights: A8. It’s def work to stay ahead; #GenY moves so fast! At MTV, we look at leading edge to see what will manifest in mainstream… #GenInnov

@Ypulse: @scottf_ yes, and with small cities sweetening the deal, the scales are tipping. plus, smaller cities let them stay closer to home #geninnov

@MTVInsights: A8… we also stress importance of hiring #GenY to market to #GenY to help you keep pace with this constantly morphing gen. #GenInnov

@giaLizaKlobu: @MTVInsights Is this lateralism making its way into corporate culture? Are companies adapting to Gen Y’s preferences? #GenInnov

@MegaMashup: RT @MTVInsights: A8 we stress importance of hiring #GenY to market to #GenY to help keep pace w/ this constantly morphing gen. #GenInnov

@abazydlo: Do young adults think they can get a good job w/o a college degree? bit.ly/JZrMCE #GenInnov #EmergingAdults #GenY #ClarkPoll

@giaLizaKlobu: Couldn’t agree more: MT @MegaMashup: RT @MTVInsights: A8 we stress importance of hiring #GenY to market to #GenY . . . #GenInnov

@Ypulse: Sorry we’ve run out of time, thanks for joining us & for the great q’s! Transcript will be posted tomorrow on Ypulse.com #GenInnov

@IMediaMichelle: A generation of entrepreneurs? Time will tell… RT @MTVInsights Creation = Social Cred with #GenY #GenInnov

@jcmeister: #geninnov new research from @futureworkplace #GenY looking for employers to help them pay down student debt

@giaLizaKlobu: @MTVInsights This is pretty common in academia. Do you think the trend has somethign to do w/ the prevalence of advanced degrees? #GenInnov

@IMediaMichelle: @Ypulse thanks 2u and @MTVInsights for hosting! RT Transcript will be posted tomorrow on Ypulse.com #GenInnov

@MTVInsights: Thanks to all who joined us for #GenInnov and @ypulse for moderating! It was fun, let’s stay in touch!

@Ypulse: We’ll answer individual q’s as we can & feel free to DM us to learn more! Thx for the great convo today & thx to @MTVInsights! #GenInnov

@TakeADoseOfBM: @MTVInsights @Ypulse Thank you so much for the #GenInnov chat!

Stay tuned for more Twitter chats from Ypulse! We’ll announce them both on our site and on our Twitter feed.