Good morning Ypulse readers. Today I am excited to introduce you to the new Ypulse — including a redesigned website, newsletter, and logo!
My name is Jake Katz, and I am in the recently-created role of Chief Architect. Since coming aboard a few months ago, I’ve been blown away with the passion, dynamism, and drive of the organization. This cross-functional team comes to work every day to keep the youth marketing and research industries at the top of their game. From the nation-wide Millennial advisory board to our 90,000 participant panel, brought to life with the creativity and opinions of the Ypulse staff — this team’s drive to understand the power of “M” is beyond inspiring. That’s why I felt a freshly designed, more intuitive website, and logo to go with it, were well deserved. The goal for the site was to mirror the shift of the Web — from information overload to visual navigation.
As Chief Architect, I want to amplify the conversation around Millennials and give you the tools to bring it to the forefront of your brand. I know I have big shoes to fill as we take Ypulse to the next level. As a daily Ypulse reader for the past few years, I want to give a shout out to our long time fans and followers. The passion of our business is co-created with you every day. And that said, we are in your humble service as we turn up the volume…
I believe as we pull out of the recession and this generation finally has the ability to realize their dreams launching into young adulthood, we are about to watch a tidal wave of the most resourceful, creative, driven, and, as of recently, hungry generation of youth go through their 20’s and rip into every industry, spreading the mantra that “because we’ve always done it that way” is not good enough.
Some have called this generation entitled, but at Ypulse we believe there is massive potential to understand the “differences” between Boomers, Xers, and M’s — and make them the driving creative forces within your organization. With our new look, I’d also like to draw attention to our services page — we’ve brought clarity to our product offerings and added some new opportunities to work together, including a syndicated premium newsletter product M-Lifeline, omnibus tools (including mobile!), and our Millennial Market Research Online Communities.
We look forward to continuing the conversation with you daily, and I personally welcome any feedback, thoughts, or questions. You can reach me at jake @ ypulse.com. Hope you like our new look.