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Converse has maintained its cool factor with Millennial audiences by putting them first, more notably by giving emerging musicians a helping hand with free studio time in their Brooklyn music space.

Converse has maintained its cool factor with Millennial audiences by putting them first, more notably by giving emerging musicians a helping hand with free studio time in their Brooklyn music space. Famous bands need not apply. Converse is steadfast in supporting young creatives who have limited resources otherwise. (Fast Company)

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