We’ve explored the transition from magazines to e-commerce but the tides are turning back as online retailers increase the time and money spent on mailed catalogs that are more lookbook than product list.

We’ve explored the transition from magazines to e-commerce but the tides are turning back as online retailers increase the time and money spent on mailed catalogs that are more lookbook than product list. The majority of print materials are taking Millennials’ preferred aesthetic into mind, focusing on large imagery with minimal text. (WSJ)