We warned that throwing around hashtags on social media is one sign that #youredoingitwrong, and that campaigns can be highjacked almost instantly. The NYPD learned the hard way when it received a slew of negative image submissions with their #myNYPD Twitter campaign this week, which even spurred a #myLAPD copycat. It’s important for institutions to understand their purpose on social media and to have a grasp on who is their most active audience. (Adweek)
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