Progressive is taking aim at Millennials, hoping to capture their attention with “Babyman,” a campaign featuring a grown man being taken care of like an infant and the tagline: “Act your age.

Progressive is taking aim at Millennials, hoping to capture their attention with “Babyman,” a campaign featuring a grown man being taken care of like an infant and the tagline: “Act your age. Drop your parents’ insurance company.” We’ve warned that making fun of Millennials probably isn’t the best way to get their attention, so we wonder how successful Babyman will be. (Mediapost)