Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North AmericaWestern Europe

NA vs WE: The Top 10 Sports Young Consumers Are Watching

PDF

There are important differences between what sports young people in Western Europe and in North America watch on-screen…

TL;DR

  • Gen Z and Millennials in both Western Europe and North America love sports, and almost three-quarters consider themselves sports fans
  • Young Europeans are a lot more likely to be watching football (soccer) on-screen compared to their North American peers
  • In North America, young consumers prefer watching basketball and American football
YPulse just released our Sports and Athletics Report, where we explore how young consumers participate, consume, and watch sports. Our research reveals that 71% of Gen Z and Millennials in North America consider themselves sports fans, and 74% do in Western Europe, meaning the vast majority of young consumers are sports fans. For young consumers,...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?