Like it or not, Millennials often judge each other based on their use of social media—but how do they know if they’re crossing the line into online over-sharing?

Like it or not, Millennials often judge each other based on their use of social media—but how do they know if they’re crossing the line into online over-sharing? To promote their new “effortless” Matte Effect hair products, Axe is providing consumers with the tools to assess their social media personas. Their Social Effort Scale instantly analyzes users’ accounts to tell if they’re trying too hard, or not trying hard enough, providing interesting stats and visualizations of their activity. (Fast Company)