Ding-dong, it’s…the tweens? Willa is natural skin-care line that is basically Avon for middle-schoolers. Girls are recruited by the brand to sell to their friends. Willa pulled its products off shelves this February to switch to this peer-to-peer model, and encourages its “Willagirls” to host Tupperware-esque gatherings at their homes or schools. Invitations are typically sent via text as, “’nobody uses email anymore.’” (WSJ)
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