Pride month might have just ended, but that doesn’t mean that brands will be ending their pride-themed marketing.

Pride month might have just ended, but that doesn’t mean that brands will be ending their pride-themed marketing. Yesterday Burger King released a video showing how customers reacted when the brand pretended to add a  “Proud Whopper” to their menu. After the diners share their opinions (one man asks, “Do gay people even eat fast-food?”) and try to figure out how the burger is different from a regular Whopper, it is revealed that the rainbow wrapper contains the message, “We are all the same inside.” The video has racked up over a million views in 24 hours. (Uproxx)