Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
Western Europe

Young Europeans Can’t Have Enough Of TikTok (More Than NA)

Logo TikTok
PDF

TikTok is increasingly popular in Western Europe, and European Gen Z and Millennials are even more into the app than North America…

TL;DR

  • While young consumers in both regions are obsessed with TikTok, more Western Europeans are using it
  • Gen Z and Millennials in Western Europe are also more likely to find the platform addictive than those in NA
  • Meanwhile, governments in both regions are growing increasingly suspicious of the app
TikTok managed the exploit of becoming a heavy hitter among other social media platforms in just a few years, and its popularity among young people seems unstoppable. A few months ago, YPulse informed you that TikTok has become the most-used social platform among Gen Z in North America, and the same happened in Western Europe...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?