article

Young Europeans Can’t Have Enough Of TikTok (More Than NA)

TikTok is increasingly popular in Western Europe, and European Gen Z and Millennials are even more into the app than North America…

Written and Edited by the YPulse Editorial Team

Mar 2 2023
Western Europe

KEY TAKEAWAYS

While young consumers in both regions are obsessed with TikTok, more Western Europeans are using it
Gen Z and Millennials in Western Europe are also more likely to find the platform addictive than those in NA
Meanwhile, governments in both regions are growing increasingly suspicious of the app

TikTok managed the exploit of becoming a heavy hitter among other social media platforms in just a few years, and its popularity among young people seems unstoppable. A few months ago, YPulse informed you that TikTok has become the most-used social platform among Gen Z in North America, and the same happened in Western Europe recently. TikTok is where Gen Z and Millennials turn to for pretty much everything in life: shopping inspo, learning new skills, getting advice, and so much more. Data from YPulse’s most recent Social Media Behavior report revealed an interesting finding: young Europeans are even more...