TikTok managed the exploit of becoming a heavy hitter among other social media platforms in just a few years, and its popularity among young people seems unstoppable. A few months ago, YPulse informed you that TikTok has become the most-used social platform among Gen Z in North America, and the same happened in Western Europe recently. TikTok is where Gen Z and Millennials turn to for pretty much everything in life: shopping inspo, learning new skills, getting advice, and so much more. Data from YPulse’s most recent Social Media Behavior report revealed an interesting finding: young Europeans are even more into TikTok than their North American peers, if you can believe it. When you compare the number of Gen Z and Millennials in each region who use the platform, we see a significant lead for young Europeans: More young Europeans say they’re using TikTok than their North American peers While just over half (52%) of young people in North America are TikTok users, even more have adopted its constant...
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