At the end of July, 46% of Millennials were most excited to shop for their back-to-school technology on Amazon, and 28% said they really start to think about BTS shopping in early August.

At the end of July, 46% of Millennials were most excited to shop for their back-to-school technology on Amazon, and 28% said they really start to think about BTS shopping in early August. How do we know? Every other week, we reach out to our Millennial panel of over 60,000, asking 1,000 14-32-year-olds about current events, seasonal trends, changing attitudes, and new norms. The results of these bi-weekly survey results are delivered to our Gold tier subscribers on Ypulse as downloadable tables in Excel, with data broken out by age, gender, ethnicity, location, and education. (Ypulse)