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Gen Z and Millennials Don’t Want Your Romantic Ads

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For Gen Z and Millennials, celebrations of love are for more than couples, and they want brands to show it… 

TL;DR

  • Young consumers would rather see ads about self-love than romantic love
  • And even more prefer to see ads about friendships than relationships—even those who are in one
  • Singles especially want to see ads glorifying singledom
Valentine’s Day campaigns and ads have always focused primarily on romantic love—after all, isn’t this the couples’ holiday? But Gen Z and Millennials see love differently than gens before them, and most don’t believe brands understand that quite yet; our data shows 60% agree “Brands don’t understand how people in my generation view love.” In fact,...

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