Vitaminwater is betting on branded content to capture Millennials.

Vitaminwater is betting on branded content to capture Millennials. The brand’s latest campaign in Canada, “#brilliantworks,” brings together young creative artists in an eight-part video series where they create new works and events. The most recent vid documents YouTube personality laurDIY and artist/blogger dori the giant as they place pixelated art throughout the streets of Toronto. (Streamdaily)