Twitter’s VP of Global Media says that the network is “the ultimate companion to television” thanks to users’conversational second screen use while watching live shows and sports events.

Twitter’s VP of Global Media says that the network is “the ultimate companion to television” thanks to users’conversational second screen use while watching live shows and sports events. They’re touting the idea that “deep engagement” on Twitter can allow broadcasters to monetize shows and reach global audiences that would once have been outside their scope. The platform is now working to develop stronger partnerships with industries like fashion. (Recode)