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TikTok Is Now the Most Used Social Platform Among WE Gen Z

WE Gen Z is now using TikTok the most among all other social media platforms, and these three charts show you how the platform performs.

Written and Edited by the YPulse Editorial Team

Jan 3 2023
North America, Western Europe

KEY TAKEAWAYS

TikTok is now the most-used social platform among 13-21-year-olds in Western Europe, above YouTube and Instagram
TikTok is also the social platform WE Gen Z use the most every day, revealing how young Europeans are hooked up to the short-video content social media
There is a significant difference in the way WE Gen Z are using TikTok compared to Millennials

YPulse has been keeping you up to date with the rise of TikTok over the years, and how the social platform has become one of young Europeans’ favorites. A few months ago, we even dedicated one of our monthly trend reports—The TikTok Effect—to the topic to help brands understand why TikTok is so popular among Gen Z, and what can be done to best reach this demographic on the platform. But how exactly does TikTok measure up to Instagram, Snapchat, and others among 13-21-year-olds in Western Europe? These three charts, based on YPulse’ Social Media Monitor Report, show exactly how...