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North AmericaWestern Europe

TikTok Is Now the Most Used Social Platform Among WE Gen Z

Young person holding a phone with TikTok on it
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WE Gen Z is now using TikTok the most among all other social media platforms, and these three charts show you how the platform performs.

TL;DR

  • TikTok is now the most-used social platform among 13-21-year-olds in Western Europe, above YouTube and Instagram
  • TikTok is also the social platform WE Gen Z use the most every day, revealing how young Europeans are hooked up to the short-video content social media
  • There is a significant difference in the way WE Gen Z are using TikTok compared to Millennials
YPulse has been keeping you up to date with the rise of TikTok over the years, and how the social platform has become one of young Europeans’ favorites. A few months ago, we even dedicated one of our monthly trend reports—The TikTok Effect—to the topic to help brands understand why TikTok is so popular among...

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