A growing number of outspoken young women are fessing up to their imperfections rather than Photoshopping them away, and they want brands to follow-suit.

A growing number of outspoken young women are fessing up to their imperfections rather than Photoshopping them away, and they want brands to follow-suit. Online retailer Modcloth has now become the first brand to sign an anti-Photoshop pledge, and have received an outpouring of positive responses and press in reaction. The pledge promises not to overly retouch models, and Modcloth calls it a “first step towards a more inclusive and truly inspiring shopping environment.” (The Daily Dot)