Grown up girl power marketing has become a real ad trend of late, but what do the young girls who are seeing these messages really think?

Grown up girl power marketing has become a real ad trend of late, but what do the young girls who are seeing these messages really think? Real teens and tweens reacting to pro-female advertising, and more, reveal that the marketing hits a nerve, and they’re well aware that brands are behind when it comes to gendered products and representation. This illuminating video, a project by SheKnows called Hatch, ends with the savvy words of one young girl: “You don't have to have pink toys if you're a girl…That was the olden days. Now it's 2014. Catch up, people.” (Adweek)