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Gen Z and Millennials Are Using Social Media to Listen to Music Now

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These gens use social media for everything, including listening to music…

TL;DR

  • Social media is the top place Gen Z and Millennials are listening to music
  • Still, nearly half of all young consumers use streaming services, and they’re paying for them
  • The common thread between their favorite music sources is personalization and quality of recommendations
YPulse data shows music is important to Gen Z and Millennials—it’s a core way they express themselves, alter their mood, and even define who they are. But that doesn’t mean they stick to only one kind of music, quite the opposite in fact: 73% of young people agree that they are always trying to discover...

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