YPulse data shows music is important to Gen Z and Millennials—it’s a core way they express themselves, alter their mood, and even define who they are. But that doesn’t mean they stick to only one kind of music, quite the opposite in fact: 73% of young people agree that they are always trying to discover new music artists. And where better to discover new music than where they already listen most? While you know the days of CDs and vinyl are mostly behind Gen Z (save for some nostalgia lovers and collectors), you might be surprised to learn that music streaming platforms are not the top place they listen to music anymore. In our Music report, YPulse asks 13-39-year-olds what services / tech they use to listen to music, and their top response shows they’re changing the music industry norms yet again: They’re listening to music more on social media than streaming services Yep, that’s right: Gen Z and Millennials are using social media to listen to...
- Article
